A trademark offers uniqueness to your
brand at the same time it confers the right to protect your intellectual
property against any misuse by a third party. It is a way to distinguish your
product, goods, services, or business from your competitors or the rest in your
niche or category.
Trademark refers to any word, services
name, product design, or logo that is registered to your company. It Helps the
people to distinguish your products, goods, or services from the rest in your
niche or category.
Key
benefits of Trademark
Being trademarked is a synonym for making
your business secure and protecting it. Trademark tags all your services or
products as yours, which cannot be replicated by any third party.
This makes it safe and reliable
for the business owner as well as prevents the customer from purchasing any
fake goods or services. A third party might try to use your name, keeping the
consumer’s trust built in you.
Unique
Identity Mark
Trademarks are crucial as they provide you
with a unique identity mark. Just a name, logo, color, or design of a
company can help the customers connect with your brand. Customers do need not
to read the details to know about who is offering this product, a trademark can
do all this work.
For instance, a person seeing the logo
of Adidas on a shoe need not read the details of the product to know what
this brand is all about.
Mark
of quality, standard, and reputation
Whenever a customer sees a trademark of a
company, all the memories related to that brand are recalled in his mind. Now
he knows what products and what sort of quality this company is offering.
Seeing a Louis Vuitton logo on a shoe
or Gucci mark on a bag will ultimately take one’s mind to those high-quality
luxury products they are offering. He can blindly pick any product having that
logo without having a second thought about quality.
Imagine if some local store starts using
their names and selling cheap bags with poor quality, now the reputation and
quality will be affected. Here jumps in the trademark to save the day and
protect the standard that a brand is offering.
Customer
protection
A market run by companies but thrives,
survives, and lives on a wide consumer set. It took years of hardship, struggle,
and investment to make a bond of trust with customers. Look it like that,
Ferrari is a name for speed, looks, comfort, and stability. Now suppose many
small, big, and cheap companies start making cars using the trademark of
Ferrari.
Now a conflict of choice will
arise every time a consumer wants to buy a Ferrari. It will confuse even
discerning buyers and desist them from buying it. Such vague market choices
will lead them to buy something they do not desire.
Secure
a market grip
To make customers trust your brand takes
years of marketing. Some Companies that take the trademarking seriously and
work on branding gain such a spot in the market that is nearly impossible to
beat. This enhances the importance of having a trademark, so a company cannot
only protect its intellectual property from misuse but also make its reputation
undiminished.
Financial
Benefits
All the struggle and fuss of
trademarking, marketing, and branding somewhere ends up in financial interest. A
trademark where helps a company attain an unshakeable reputation in the market,
at the same time it makes it easy for a company to generate more money from the
stock market, or borrow from the lenders to expand.
A company having a good reputation in the
market gain more opportunities regarding collaboration and making partners.
Apart from these key benefits, Getting
your trademark registered put you in a strong position and made you able to,
· Cease a business that is using your
registered name on their products or services
· Take legal action on infringements
· Access to the court for demanding
compensation for the loss you possibly face while getting fake items sold using
your brand name
· Build trust between the consumer and the
company
· Running your business securely without
any interruptions
Don’t
Just Trademark and Forget
Have you successfully registered your
brand and it is not working out? Are you planning to hold on to your operations
for a while to analyze the market? For any reason, it is to be kept in mind
that a trademark abandoned is of no use. The concerned legal authorities may
find that the person has left his right to use the brand, and thus, your
trademark can be made available for other companies to adopt.
Therefore, in the US, you need to
fulfill some criteria that make you able to stay the owner of your
trademark. This includes post-trademark check and balance, where you need to
provide evidence after every specific time interval that you have been using
the registered trademark on your products and services.
Amazon
Brand Registry
Amazon Brand Registry is a program launched
by Amazon to facilitate the brand owners that are verified, to get their
hands on upgraded reporting tools. It also enables them to get more control
across amazon, on their brand.
As there are millions of products being
sold on amazon by several sellers, getting a brand registered on Amazon also
has become quite an essential aspect of selling on it. In this fierce
competition, you need to have your product secured and protected so that you
get a competitive edge, no one sticks with it or makes you lose your brand.
Thus, Amazon offers its Amazon Brand
Registry service free of cost to benefit the user in terms of brand
protection and brand support.
Brand Protection allows the online amazon sellers to identify their replicated
products that are being sold on amazon.
Brand Support offers flexibility in terms of offering minimal effort in
completing inquiries from the brand owner’s end.
To be eligible for the above-mentioned
benefits, a brand owner needs to have a registered
trademark in every marketplace where he is planning to start an online business
in; also, Amazon accepts the brands with the pending trademark application.
How
to Trademark
Do you want to reap the advantages of a brand
registry? Here is a quick guide as the registration for a trademark has now
been made quite easy and can be done online within minutes.
Before plunging into the enrollment, make
sure that your brand entirely fulfills Amazon’s eligibility
requirements.
Amazon only accepts text or image-based
trademarks and registers them on the Amazon account. Moreover, Amazon has a
strict country-based trademark policy that means it only accepts trademarks
if it is issued by some specific countries as following
United States, Brazil, Canada, Mexico,
Australia, India, Japan, France, Germany, Italy, Turkey, Singapore, Spain,
Netherlands, Saudi Arabia, the United Kingdom, Egypt, Sweden, Poland, the
European Union, and
the United Arab Emirates.
Trademarks are also territorial, which means that
you need to file a trademark in every region where you are about to get your
business settled, a trademark registered in the UK will not be valid in
China. Therefore, remember that you have to get the brand registered
separately in every marketplace where you are offering to sell your
goods/products or services.
Process
Involved in Trademarking
Registration
While applying for a trademark, you might
be asked about the category of product or services for which your
trademark will be used. What type of trademark do you want to have (generic
mark, descriptive mark, logo, phrase, name, etc.)?
After the submission of the application, it
is analyzed by the concerned authorities, and feedback is provided. During
this process, queries and criticism might be brought forward by the
authorities, which have to be resolved. Thus, the process proceeds towards
getting your trademark registered, which can take up to 6 months.
Brand Registry
Once you have applied for trademark
registration, you will be granted a registration number based on which you can
use for a brand registry. A brand registry can be done on Amazon, based on
ongoing trademark processing applications.
You need to follow the following criteria
to get your brand enrolled in Amazon.
· An active registered trademark that
appears on packaging as well as products.
· You should be the authorized agent or
rightful owner of that trademark, and you can verify that.
· You must have a seller central or vendor
central account on Amazon.
Step
2: Signing to Vendor or Seller central
After fulfilling all the eligibility
requirements, you now need to sign in to your already existing vendor central
or seller central account. You can sign up by using the credentials that you
have provided while making an account.
This sign-up will enables you to access
the features and benefits that Amazon Brand Registry is providing.
Step
3: Final enrollment.
You will be asked by Amazon for the
following information to quality for Brand Registration.
· Your brand name with an active trademark
· A registered trademark number
· The categories of the product displayed
in the form of a list (clothing, apparel, shoe, electronics)
· Countries from where the manufacturing
and distribution are done
Amazon allows you to have faster access
to the brand registry for those products that have been listed on amazon and
are active at the time of application. After a tenure of six months, your
trademark is again checked if it has completed the registration process or not;
till then if you are not able to have the trademark registered, amazon might
remove all your products from the brand registry.
Cost
for Amazon Brand Registry
As discussed earlier, Amazon does not
ask for any cost while the brand registers. Yet, to move to that level you
need to pass through the brand registry application. This enables you to
get a registered trademark.
This registry of trademarks costs you
some money. The registered trademark fee usually ranges from $225 to $400.
This fee depends upon the protection level you want to have.
Take
an Expert with You in This Journey
Trademarking is not just filling out an
application and submitting it online; it is more than that. It involves
detailed work and minute details that should be considered; otherwise, it can
result in the cancellation of your application. SO DO NOT START THIS JOURNEY ALL
ALONE. Let Ecommerce-Elite be your companion and allow us to lead you
safely to the youth brand registry and provide you the basis of a secure and
safe business.
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